“Local Seo is the backbone of every Small business,” and this is true; we all know that today local seo has become a vital topic to discuss and to implement in small businesses. Why? Because it is the secret weapon to grow the regional company scale. Today many small-scale businesses are looking for a way to grow their business since the world is becoming digital, so everyone wants to grow their business at a digital level, whether small or large seo agency in Kolkata.
Local SEO is essential for smaller businesses because it operates your search in a regional or specific area. The national SEO helps your business compete with the global country ranking competitors. But for that business that first wants to grow their digital business with a “nearby” audience, they can choose the option of local seo. For example, if you have a bakery business and someone searches for “best bakery near me,” then with the help of local seo, your search will be visible at the top, which means better customs attraction and more reach to websites and leads.
Do you know (according to wordstream data) 35% of all search traffic is local and without local SEO trust me! Your business could be losing out a significant amount of traffic. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition instead of value propositions to bring in traffic.
Want to grow more audience and leads to your website and small businesses then, here are the top 5 ways to improve local seo right now!
1. Create a Google My Business Account
Boost your Google listing (means business profile). It is probably one of the most efficient and successful ways to raise the ranking of your website in Google Maps. Gaining more visibility in Google’s local search results will be beneficial. You need to have a Google My Business account if you want to enhance your Google profile. Once your account has been properly registered, you must fill out the account panel with your information. Your local search will display all of the data you enter.
Things to ensure after optimizing your Google profile
- Create a GMB account and verify your ownership
- Update your account with up-to-date information and updates.
- Insist your customers in reviewing your profile.
- Get back to all your customers in a friendly and professional tone.
- Publish all the important content and information
2. Get positive feedback and reviews from customers
“Customers are the backbone of every business,” so ensure to strengthen your business by providing genuine services to your customers. Feedback from the customers does matter a lot for your account. Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you.
